On Target
The first behind-the-scenes look at the stunning success of America`s hippest discount retailer
Founded in 1962 by Minnesota-based department store Dayton`s, Target has grown to become America`s second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company`s easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target`s story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull`s-eye.
Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.
Shopaholic & Sister
Once again, the immortal question,
Is there more to life than shopping?
is debated in this fourth Shopaholic novel. Becky Bloomwood Brandon returns to London from her 10-month honeymoon/shopping expedition with new husband Luke. Luke`s less than thrilled to discover just how many items that Becky purchased during their trip and had shipped home without bothering to inform him first. But Becky soon has more important concerns--she`s just learned that she has a half-sister, the result of her father`s dalliance with a railway stewardess in the `70s. Becky`s sure that she and her sister Jessica will have lots in common; to her horror, Jessica is an environmental activist who loathes shopping....
Shopaholic & Sister 
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Textured Tresses
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Baby's Room
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Textured Tresses
A celebrity hairstylist offers a practical, inspirational guide on how to achieve a variety of fashionable looks, describing the five basic types of hair and how to care for them, presenting step-by-step instructions on how to achieve diverse popular styles, and furnishing helpful advice on selecting a salon, hair care, conditioning, and more.
Textured Tresses
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